Q1 2021 Performance of Top Fitness Apps in Australia on iOS

In the first quarter of 2021, fitness enthusiasts in Australia turned to their iOS devices for health and weight loss guidance. Sensor Tower provides us with the data to analyze the performance of the top applications in this category. Here's how the leading apps fared.

MyFitnessPal: Calorie Counter showed a strong start in the new year with downloads peaking at 13K in the first week of January. While the number of downloads declined to 6K by the end of March, weekly active users remained robust, starting at 273K and reaching a high of 327K in the first week of March before settling at 292K.

Strava: Run, Bike, Hike maintained a steady revenue stream throughout the quarter, with a slight peak at $34K in the week of February 22nd. Downloads saw a high of 6K in the last week of December, but tapered off to 3K by the end of March. Active users had a modest fluctuation, starting at 157K and dipping to 132K by the quarter's end.

Fitbit: Health & Fitness experienced its revenue increase from $23K to $37K in the week of March 22nd. Downloads declined from 13K to 4K, and weekly active users saw a slight increase from 69K to 72K before ending the quarter at 67K.

Kic: Health, Fitness & Recipes showed variable revenue, starting the quarter at $33K and reaching a low of $17K in mid-March, followed by a rise to $25K. Downloads began at 2K and saw a drop-off, while weekly active users hovered around 6K to 9K, indicating a consistent user base.

Zwift: Ride and Run saw its revenue grow from $12K to $20K in early March, followed by a decrease to $13K by the quarter's end. Downloads remained low, ranging from 470 to 214, and active users showed little change, maintaining around 2K throughout the quarter.

For more detailed insights and analysis on app performance, Sensor Tower's platform is the go-to source for comprehensive app market data.